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UGC ad · hook v3
UGC ad · hook v3

Forbes 30 Under 30 Asia · The AI content studio

The AI studio behind 50+ brands.

Ads, UGC, catalog and launch pages. Made every month, done for you.

Now showing

Real work. Real brands.

50+ brands on Helium

Bruno Milano · product film

Gully Labs on-model studio shot made by Helium

Gully Labs · on-model

Rare Rabbit fragrance campaign visual made by Helium

Rare Rabbit · campaign

UGC try-on

Rare Rabbit fragrance packshot made by Helium

Rare Rabbit · packshot

Latico catalog shot made by Helium

Latico · catalog

Bossbella waistcoat set catalog shot made by Helium

Bossbella · catalog

One product in

One packshot. Everything out.

Gully Labs sent a store packshot. Every shot here is Helium-made from it.

Gully Labs sneaker store packshot (the input)
In: Gully Labs · store packshot

Out · 8 assets

Selected work

Judge us by the work.

Catalogs, ads and launch pages made by Helium for brands you can look up.

Founders

Founders you can look up.

Sidharth Sahni and Shray Arora are on the Forbes 30 Under 30 Asia 2025 list for Retail & Ecommerce. They spent years building e-commerce technology for some of the largest brands in India before turning Helium into a content company.

  • Sidharth Sahni

    Co-founder

    • Forbes 30 Under 30 Asia 2025 — Retail & Ecommerce

    Co-founder of Helium. Has been writing code since he was 12 and was previously a software developer at Nados. Named to Forbes 30 Under 30 Asia 2025 (Retail & Ecommerce) with Shray Arora.

  • Shray Arora

    Co-founder

    • Forbes 30 Under 30 Asia 2025 — Retail & Ecommerce

    Co-founder of Helium, leading product and strategy. Previously at McKinsey and Chief of Staff at Indifi. Named to Forbes 30 Under 30 Asia 2025 (Retail & Ecommerce) with Sidharth Sahni.

  • Hari Vishnu Parashar

    Founding Engineer

    Founding engineer at Helium. Builds the generation and QC systems behind every image and video we ship.

FAQ

Questions brands ask first.

Is Helium an AI tool or an agency?

A managed content team that runs on our own AI engine. You don't log in to software. You get finished content, reviewed by people, on a monthly schedule.

What does the free sample include?

Content made from one of your real products, so you can judge us on your own catalog. Send a product link and we'll send the sample to your email or WhatsApp.

Will the product look exactly like mine?

Every image goes through a product-accuracy QC against your original photos. Anything that changes the product is regenerated before you see it.

How much does it cost?

In India, plans start at ₹24,999 a month, with a ₹9,999 trial credited to your first month. Internationally, plans start at $1,990 a month, with a $490 test batch.

Do you use real people or only AI?

Both. AI handles volume. On our Studio plans, real people record scripts we write, and we edit them.

Can you run our ads too?

Yes. Ads management is an add-on, so the same team makes your Meta and Google ads and runs them.

Is AI content allowed in ads?

Yes, with the right labels. We disclose AI wherever a platform or law requires it, and we never make fake customer testimonials.

Who owns the content?

You do. You get full commercial rights to everything we deliver for your brand.

Is there a lock-in?

Plans run month to month. You can stop at the end of any month.

Do you work with brands outside India?

Yes. Our team is based in India and takes on brands in the UK, US, Australia, the UAE and Singapore, with prices in USD.

Free sample

Content that just works.

Send us your store link. We'll make a free sample from your products, and you decide from there.