Work / Rare Rabbit

Rare Axis 'Faith At Last' fragrance launch page

A scroll-driven launch page Helium designed, built and art-directed for Rare Axis, Rare Rabbit's fragrance line: a blue-hour campaign world with AI-generated stills, scent-note visuals and a frame-by-frame bottle sequence.

Rare Axis 'Faith At Last' launch page: a fragrance bottle by a night-time pool

Brand: Rare Rabbit
Service: Launch Pages
Category: apparel
Year: 2026
URL: hor-three.vercel.app

Full scroll of the Rare Axis launch page

Rare Axis 'Midnight Chatter' product page built by Helium

AI-generated campaign still: the Rare Axis bottle at a penthouse pool at night

AI-generated macro of the Rare Axis bottle's faceted glass

AI-generated campaign portrait for Rare Axis

AI-generated packshot of the Rare Axis bottle and carton

AI-generated scent-note visual: bergamot

Selected work

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