About

Built inside e-commerce.

Helium started as personalisation technology for online stores. 50+ brands ran on it, including Noise, Mamaearth, Marks & Spencer and Lenskart. Working inside those stores, we kept hitting the same limit: brands couldn't make content fast enough to feed their own sites and ads.

Book a call

50+brands converting smarter with HeliumBrands on Helium's AI e-commerce personalization platform (gethelium.co)

47M+revenue generatedThrough adaptive discovery and retargeting on Helium's personalization platform (gethelium.co)

10M+sessions personalisedReal-time personalisation on Helium's personalization platform (gethelium.co)

18%higher order valuesOrder value uplift reported on Helium's personalization platform (gethelium.co)

30%more converted sessionsConversion uplift reported on Helium's personalization platform (gethelium.co)

Our story

From personalisation to content.

We spent years building what shoppers see on product pages, collections and recommendations for some of the largest e-commerce brands. Every improvement we shipped depended on good product content, and that was what brands were always short of. So we built our own AI production engine and a team around it. Today Helium makes the content itself: catalog images, ads, UGC, founder content and launch pages.

Founders

Sidharth Sahni and Shray Arora.

Both founders are on the Forbes 30 Under 30 Asia 2025 list for Retail & Ecommerce, and Helium was featured in TechCrunch's list of India's biggest AI startups.

Forbes 30 Under 30 Asia 2025, Retail & Ecommerce
Featured in TechCrunch's list of India's biggest AI startups
50+ brands powered by Helium

How we work

People with an engine.

Our engine handles volume. Our team handles taste: the scripts, the shot lists, the QC and the call on what to make next.

Goal first: sales, followers or engagement
Product-accuracy QC on every image
Formats built on what's already working in your category
Approvals on WhatsApp or email
AI disclosed wherever platforms or laws require it
No fake customer testimonials, ever
Full commercial rights to everything we deliver

Where we work

India and beyond.

Our team is based in India. We make content for brands in India and take on brands in the UK, US, Australia, the UAE and Singapore, with prices in ₹ or $.

Founders

Founders you can look up.

Sidharth Sahni and Shray Arora are on the Forbes 30 Under 30 Asia 2025 list for Retail & Ecommerce. They spent years building e-commerce technology for some of the largest brands in India before turning Helium into a content company.

SS
Sidharth Sahni
Co-founder
- Forbes 30 Under 30 Asia 2025 — Retail & Ecommerce
Co-founder of Helium. Has been writing code since he was 12 and was previously a software developer at Nados. Named to Forbes 30 Under 30 Asia 2025 (Retail & Ecommerce) with Shray Arora.
SA
Shray Arora
Co-founder
- Forbes 30 Under 30 Asia 2025 — Retail & Ecommerce
Co-founder of Helium, leading product and strategy. Previously at McKinsey and Chief of Staff at Indifi. Named to Forbes 30 Under 30 Asia 2025 (Retail & Ecommerce) with Sidharth Sahni.
- Forbes
Hari Vishnu Parashar
Founding Engineer
Founding engineer at Helium. Builds the generation and QC systems behind every image and video we ship.