Launch pages for brand drops
We make pageslike this.
Launch pages for product drops, built for Rare Rabbit, Gully Labs and GoNoise.
Pages we've shipped.
A drop gets one first look. We build the page it deserves.
Rare Rabbit
01 / 04
Rare Axis · Faith At Last
Visit live page
More launches
And these.
10
Gully LabsGully Labs 'The Lane' collection launch
Gully LabsGully Labs sitewide sale page
NoiseNoise ALT Buds Open launch page
NoiseNoise Airwave Max 6 launch page
NoiseNoise Master Buds Max prebook page
NoiseNoise Master Buds launch page
NoiseNoise REP fitness tracker launch page
Bruno MilanoBruno Milano website
AkisoAkiso Chakra yoga set product page
Rini Roy BeautyRini Roy Subtle Radiance product page
Anatomy
Six parts of a page that sells a drop.
A real page we shipped, taken apart: Noise Master Buds 2.
01The hero
One frame that says what's dropping and why now. Motion, film or a 3D product. Never a stock banner.
Gold case on stone, full bleed
02The story
Why this product exists, told in three beats. Short lines, big visuals, pacing set by the scroll.
“Immaculate sound. Created by the masters.”
03The product reveal
The moment the product turns, opens or lights up. Details, materials and sizes, all at full bleed.
The case opens frame by frame as you scroll
04Social proof
Creators, press and early reviews placed where doubt starts, not buried in the footer.
Sound by Bose, in the first scroll
05 · The drop countdown
Not on this page
05The drop countdown
A live countdown and a reminder sign-up, so the hype has somewhere to go before the drop opens.
Master Buds 2 is already on sale, so this page has no countdown.
06The checkout CTA
One button, always in reach, wired straight to cart. Nothing between wanting it and buying it.
Sticky Shop Now bar, on every scroll
The launch kit
One launch. One kit.
Everything that sends people to the page, made by the same team in the same look. Here, the real Rare Axis kit.
- 01The launch page, designed and built
- 02Ad creatives for Meta and Google
- 03Reels and short-form video
- 04Catalog and product shots
- 05Teasers and countdown posts
Plan your drop
Got a drop coming?
Tell us the product and the date. We'll reply with a first idea for the page and a fixed quote.
Pick the day it goes live. We'll lay the plan back from it.
From brief to drop day.
Our usual plan, start to drop.
BriefDay 1
A short call: the product, the date, the audience and what a win looks like.
ConceptWeek 1
Story, moodboard and the signature moment. You sign off on the idea before we build.
BuildWeeks 2–3
Design, motion and code, made alongside the launch creatives. You review on a live staging link.
LaunchDrop day
We're on call. Page live, creatives running, countdown at zero.
Iterate+2 weeks
We watch the numbers and ship fixes and new variants while the drop is still hot.
Tell us about the drop
- Rare Rabbit · Gully Labs · GoNoise
- 50+ brands powered
- Forbes 30 Under 30 Asia 2025 founders
Questions
Before you ask.
What is a launch landing page?
A single page built for one product drop. It tells the story, reveals the product, builds hype before the drop and sends buyers straight to checkout. It sits apart from your everyday product pages, so it can look and move like a campaign.
Do you build on Shopify?
Yes. We can build the page inside your Shopify store so cart and checkout work as normal, or as a standalone page that hands off to your store. We'll recommend one on the first call.
How long does a launch page take?
Most launch pages take two to four weeks from brief to live. Put your drop date in the enquiry form and we'll tell you honestly whether it's doable.
What does it cost?
It depends on scope: the page alone or the full launch kit, how much 3D and motion, and the timeline. Send the brief and we'll come back with a fixed quote.
Can you make the launch creatives too?
Yes. That's the launch kit: ads, reels, catalog shots and teasers in the same look as the page, so every touchpoint feels like one launch.
Will the page be fast on mobile?
Yes. Most drop traffic arrives on a phone, so we design mobile first, keep motion light and test on real devices before launch.
What happens after the drop?
We stay on for two weeks to fix, tweak and test variants. After that the page can become a permanent collection page or be retired.
Who is behind Helium?
Helium was founded by Sidharth Sahni and Shray Arora, named in Forbes 30 Under 30 Asia 2025. We power content for 50+ brands, including Noise, Mamaearth, Marks & Spencer and Rare Rabbit.