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Work / Akiso

Two audiences, one store: a 73% conversion lift

Yoga shoppers and festive shoppers landed on the same Akiso homepage. Helium read intent within the first clicks and gave each a store built for them. Within three months, conversion rate rose 73% and AOV 25%.

Two people practising yoga on a riverbank in Akiso yoga wear
Brand
Akiso
Category
apparel

Selected work

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