Work / Gully Labs

Gully Labs: AI product detail and on-model imagery

AI-generated product detail and on-model imagery for Gully Labs' sneakers. Helium started from the store packshot and made macro detail shots and street looks that keep every stitch, lace and colour true to the real shoe.

AI on-model look for Gully Labs: a woman in a striped jersey and Gully Labs sneakers on a city street

Brand: Gully Labs
Service: AI Photoshoot
Category: footwear
Year: 2026
URL: gullylabs.com/pages/the-lane

Before: the Gully Labs store packshot of the blue sneaker that Helium started from

After: AI detail shot of the same sneaker's embroidered laces

After: AI macro of the toe box, mesh and stitching

After: AI detail of the suede upper with water droplets

After: AI on-feet shot of the sneakers on a city step

AI on-model look: Gully Labs jersey and sneakers outside a cafe

AI on-model look: Gully Labs sneakers in a gym

AI on-model look: Gully Labs sneakers in a design studio

Look Closer detail: Phulkari-inspired sleeve embroidery

Look Closer detail: embroidered runner crest

Selected work

Bruno Milano · AI Photoshoot

Bruno Milano: AI watch photography

2026

Latico · AI Photoshoot

Latico: AI on-model bag photography

2026

Bossbella · AI Photoshoot

Bossbella: AI on-model workwear catalog

2026

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